Edmunds Trade-In Tool

We can help you get a better form-completion rate - our tool is streamlined and easy to use

Designed for shoppers

Our Trade-In Tool is streamlined to help shoppers find the value of their used car as easily as possible

Optimized for speed

Our tool uses predictive search to help shoppers auto-complete their information
Upgrade your trade-in tool
Built for versatility
Designed to perform on both desktop and mobile
Reduce drop off
Don't lose customers with a complex and outdated tool
More opportunities
Get more chances to build used and CPO inventory

Dealers who use our tool see a

40-45% form completion rate*

As reported in a Brian Pasch and PCG Research Group study

GA4 certified by the ASC

Our Trade-In Tool is certified by the Automotive Standards Council (ASC), which has set the guidelines for the transition to Google Analytics 4. You can feel confident in our Trade-In Tool's ability to report accurately on user conversion.

Certified compatible by dealerships of:

Why partner with Edmunds?

Our tool is user-friendly and familiar to anyone who uses a smartphone today

Mobile-first design

Designed to load quickly, which helps boost your site's ranking

SEO optimized

We work to provide the most accurate values, ensuring trust between you and your shopper

Over 50 years of experience

We don't use iFrames, which means you can track its performance

Transparent measurement

We partner with providers like CDK and DDC for easy implementation and integrated reporting

Integrated with top platforms

See full website integration

Try it out — here's a look at what your shoppers will experienceCLICK HERE
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*From a December 2018 PCG Research report commissioned and underwritten by Edmunds