Edmunds Instant Cash Offer

Acquire more inventory — give shoppers a competitive offer in 2 minutes or less

You're In The Driver's Seat
Expand inventory to compete with national brands. Get a bonus on the cars you sell. Give shoppers an appraisal you can trust.

Offers ready in 2 minutes or less

Today's shoppers won't wait; make instant offers, win more trades
Make instant offers anywhere
On your website
Deliver instant offers to your customers with a seamless experience
In your showroom
Keep shoppers engaged; show them their appraisal as they wait
In your service lane
Appraise every vehicle you see; send customers home with an offer in hand

On all your marketing tools

Integrate Edmunds Instant Cash Offer with your chat tools, digital retail tools, social media, email campaigns, Craigslist listings, and more

Get the Edmunds advantage

Others require photos

We don't require photos

Others make you drop it off

We pick up the vehicle*

You pay others to sell your car

We pay you to sell your car*

They promote their brand

We promote your brand

Complicated matrix to set up

No matrix to set up or maintain

Plate or VIN required

See make/model with address lookup

50 questions

Only 15 questions

Offers expire in 3 days

Offer good for 7 days*


Offers delivered in

2 minutes or less

Based on usage data between 5/1/2023 and 7/31/2023

Dealers who use our tool see a

67% form completion rate

Based on usage data between 1/1/2023 and 8/31/2023


45% of offers are higher than market value**

GA4 certified by the ASC

Our Instant Cash Offer tool is certified by the Automotive Standards Council (ASC), which has set the guidelines for the transition to Google Analytics 4. You can feel confident in the tool's ability to report accurately on user conversion.

Certified Programs

How it works

Our Instant Cash Offer tool is a no-risk platform; the values and offers are backed by Edmunds* — learn more today
Get what you've been missing
Contact an Edmunds representative and start making instant offers today


**Based on a comparison of Edmunds market value calculation to Edmunds.com instant offers generated 1/1/2022 - 8/31/2023