Edmunds Instant Cash Offer

Acquire more inventory — give shoppers a competitive offer in 2 minutes or less

You're In The Driver's Seat

Expand inventory to compete with national brands. Get a bonus on the cars you sell. Give shoppers an appraisal you can trust.

Offers ready in 2 minutes or less

Today's shoppers won't wait; make instant offers, win more trades

Make instant offers anywhere

On your website

Deliver instant offers to your customers with a seamless experience

In your showroom

Keep shoppers engaged; show them their appraisal as they wait

In your service lane

Appraise every vehicle you see; send customers home with an offer in hand

On all your marketing tools

Integrate Edmunds Instant Cash Offer with your chat tools, digital retail tools, social media, email campaigns, Craigslist listings, and more

Get the Edmunds advantage

Others require photos

We don't require photos

Others make you drop it off

We pick up the vehicle*

You pay others to sell your car

We pay you to sell your car*

They promote their brand

We promote your brand

Complicated matrix to set up

No matrix to set up or maintain

Plate or VIN required

See make/model with address lookup

50 questions

Only 15 questions

Offers expire in 3 days

Offer good for 7 days*

2min

Offers delivered in

2 minutes or less

Based on usage data between 5/1/2023 and 7/31/2023

Dealers who use our tool see a

67% form completion rate

Based on usage data between 1/1/2023 and 8/31/2023

67%

45%

45% of offers are higher than market value**

GA4 certified by the ASC

Our Instant Cash Offer tool is certified by the Automotive Standards Council (ASC), which has set the guidelines for the transition to Google Analytics 4. You can feel confident in the tool's ability to report accurately on user conversion.

Certified Programs

How it works

Our Instant Cash Offer tool is a no-risk platform; the values and offers are backed by Edmunds* — learn more today

SEE FULL WEBSITE INTEGRATION

FAQ

Our instant cash offer widget is a pure in-line app that's native to your site. It utilizes the Edmunds trusted brand and proven values paired with a frictionless user experience to quickly provide shoppers a guaranteed instant cash offer, good for 7 days.

For one price, you can use the Edmunds Instant Cash Offer tool for unlimited acquisitions. Use it anywhere-- your website, your showroom, your service lane, digital retail and chat tools, marketing campaigns and more. Keep the cars you want. Sell the ones you don’t via our MaxOffer tool and get paid a bonus.

The offer value of each car is determined based on an analysis of millions of data points, including supply, demand, options, recent nearby transactions, mileage, location and vehicle condition. It sounds complicated, but the good news is that our instant cash offer tool takes care of these calculations for you. Values are automatically calculated daily for you and are always on-the-market. There is no complicated matrix needed to set up the tool and no maintenance required.

Edmunds works with CarMax to provide dealers a seamless experience. CarMax can guarantee an offer that's good for 7 days — they can also pick up the vehicle and buy it from the dealer (mileage restrictions apply). For more information, please see the MaxOffer terms of use.

^**Based on a comparison of Edmunds market value calculation to Edmunds.com instant offers generated 1/1/2022 - 8/31/2023