Edmunds Connected Video

Engage and connect with our audience on the largest screen in their home — their television

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How we deliver results

We're more connected than ever

The average US household is connected to 14.5 devices* — jump on this opportunity to boost your reach

Reach serious shoppers

Use our first-party data to target an in-market audience

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Add streaming audio

Reach shoppers as they listen to news, music, and podcasts on popular streaming platforms such as Spotify and iHeartRadio

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Connected TV Report

See how CTV can give you an edge — download our free whitepaper on CTV advertising in automotive today

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Geared for your dealership

QR code

Put a QR code on your ad that leads to your website

Market exclusivity

Secure your region for your brand — act fast to claim your area

Dynamic VINs

Don't waste ad space; videos are updated to show live VINs

Big screen targeting

Connected Video targets big screens for maximum exposure.

After shoppers see your ad on a TV, we re-target them on smaller devices such as their smartphones. Re-engagement leads to a 200%+ increase in conversions.**

Get the Edmunds advantage

The power of the Edmunds audience

Exposure on major streaming networks

Customizable videos

Big screen targeting

Zip code targeting

Our data performs

2-3X

2-3X better post-view performance and CTR versus use of 3rd-party data***

FAQ

Your video ads are served to shoppers who have visited Edmunds. Videos are programmed to target the shopper's big screens (such as televisions) and reappear on the shopper's smaller devices (such as smartphones).

The videos are shown on streaming networks that include Fox, TNT, ESPN, Tubi and Sling. After viewing an ad on a streaming service, the shopper can be targeted with ads on premium publishers across the web.

You can provide us a produced video, or share materials provided by the OEM. Alternately, we can create an inventory based ad with music or voiceover. The video will include a template around it that features car listings and clear information on how to contact your dealership. The VINs are updated daily to ensure they're live.

For geotargeting you can pick between DMA, radius, or provide a list of zip codes.

There will be a dashboard for you to track progress. The metrics include in-market impressions, video-completion rate, click-through rate for online video, and website visits.

^*Source: Parks Associates (Jan 2022). Total Average Number of Connected Devices Per US BB HH.

^**Strategus (March 2022). Comparing Edmunds clients' CTV-only campaigns with campaigns that include both full-funnel CTV and Encore pre-roll mode. Strategus is Edmunds' partner for delivering Connected Video to dealer partners.

^***Edmunds performance stats measured by Strategus between March 1 - May 31 2022. Strategus is Edmunds' partner for delivering Connected Video to dealer partners.